Since the 1930's, West End watches are resistant to corrosion thanks to the use of Everbright® stainless steel. West End has been one of the first companies to equip its watches with the revolutionary INCABLOC®  anti-shock system invented in 1938.  

West End is the first brand to introduce in series the revolutionary Incabloc® anti-shock system invented by Mr. Braunschweig. It is also among the first brands to introduce the Taubert-Borgel decagonal steel cases, still in use today!

The West End Watch Co. is one of the last Swiss independent companies in the watch-making industry. West End watches are carefully assembled and tested in the workshops in Leytron, Canton of Valais, Switzerland.

West End's aim is to give you the time of your life. The proven quality makes of each West End watch a timepiece of particularly long-lasting value. Spare parts for the potential repairs are available up to 50 years!